A framework created by La Fabulosa to produce HTML5 banner campaigns at scale. It was adopted by several agencies in London, where it automated repetitive tasks and sped up the entire production workflow. Among others, it was used in the Peugeot 208 “Re-Energized” campaign.
Key features:
Fast generation of polite-load banner campaigns for DoubleClick
Dynamic data integration with DoubleClick
Internal clock and function triggers
Font integration
Simple animation engine